Inspired by the vineyards located in the central valley and its natural barriers, this new Frontera wine label proposal brings updates to its original layout.

The new logo takes center stage with typography calling attention to classic and minimalist elements that will appeal to a wide range of age-group audiences.

The new illustration retains the Andes Mountains while adding the centuries-old vineyards they protect. A way of representing the relationship between the natural elements in the production of the brand's wines.