"New paths on the horizon"

Traveling and discovering new cultures is like feeling your mind expanding and visualizing new paths on the horizon for a more positive and inclusive world. It is as if you are mixed with the art, architecture and landscape of each place. Absolut Vodka is a brand that makes this mix possible.Inspired by this feeling of expansion and inclusion, this abstract illustration features geometric lines in contrast with organic ones, referring to diversity. The style similar to hand-drawing techniques gives it a human and irreverent touch.The vibrant and cheerful color palette helps to achieve a sense of universality and boldness.